The firehouse is easy to miss, as are the Mystic Portals (projected screens) hidden throughout five lands of the theme park, which only appear when activated. at Disney's Magic Kingdom in Florida, there are some rather covert signs that read "Heroes Needed!-Enlist at the Firehouse." Next to City Hall in Town Square sits an unassuming firehouse with a banner strung across the top that invites guests to discover the community event where "Professor Merlin Reveals His Latest Sensation!" Just inside the entrance is another banner: "Secret Sorcerers of the Magic Kingdom Recruitment Center" (figure 1). "Creative Choices and Fan Practices in the Transformation of Theme Park Space." Transformative Works and Cultures, no. Keywords-Disney Interactivity Magic Kingdom Role-playing Trading cards Transmedia Video gamesīaker, Carissa Ann. Despite multiple levels of control, fans will likewise persist in engagement with activities (in park and online) that help shape and interrogate the theme park space. Together, management, designers, and fans have cocreated and reconstructed the theme park experience as one of exploration and participation. Fans participate in a variety of practices that have dynamically redefined theme park activities. An example of this is Sorcerers of the Magic Kingdom (2012), an interactive role-playing quest and collector card game at Disney's Magic Kingdom Park in Florida. Rather than being perceived as observers of spectacles, they can participate and interact with the environment in new ways.
It examines an evolving paradigm wherein the role of theme park visitors is changed. Abstract-This article describes and interprets fan activities within the theme park space related to a particular fan object. Praxis Creative choices and fan practices in the transformation of theme park space Carissa Ann Baker University of Central Florida, Orlando, Florida
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